L82 - Entertainment; MediaReturn

Debt literacy has been considered to be a critical competence of modern societies since the recent global financial crisis. Debt-literate individuals are less prone to financial abuse and perform better in terms of credit management. Currently, debt-related information and knowledge are widely accessible through social networking sites (SNS), such as Facebook. However, not all SNS users have equal access to debt-related resources, and, consequently, they reach different scores in debt literacy tests. This study examines relational factors (resources) behind the debt literacy of Facebook users (N = 1,055) in Poland by applying the Resource Generator tool built into the online questionnaire. This quantitative instrument helps to diagnose resources that are embedded and mobilised (social capital) from personal networks made up of kin, friends and acquaintances. We found that users with more social capital, that is, better access to resources, perform better in debt literacy tests. Moreover, weak ties (acquaintances) appear to be good sources of debt-related information and knowledge that have positive impact on debt literacy scores.

This paper mainly discusses the effects of media capture on local government accountability in undemocratic countries. Firstly, we construct the models with and without media capture from the perspective of incentive theory. Secondly, we conduct a comparative analysis between the outcomes with and without media capture. The analysis shows that no media capture decreases the local official's equilibrium efficiency wage under whatever conditions, and at the same time makes the central government's constraint to incentivize the local official to exert effort easier to be satisfied under some conditions, while harder to be satisfied under other conditions.

In this paper I study the behavior of two TV broadcasters on a market where viewers perpetually make a decision whether to watch TV and which TV channel to watch. Both broadcasters optimally allocate time periods where their TV program is replaced by advertising. While TV programs represent broadcaster's costs, commercials bring in revenue that is proportional to the audience reach. I assume that viewers choose among products and the outside option following a Markov process where probabilities of transition reflect various attractiveness of the products. Given symmetrical positions of the broadcasters, I prove that their optimal strategy is to put their commercial breaks into the same or very close times. In the case when commercials overlap perfectly, both broadcasters are better off if they fragment their breaks into shorter breaks keeping the total amount of commercial time the same.