I19 - Health: OtherReturn

The economic approach to health promotion describes human behaviour towards preservation of individual health by methods of the economic analysis. We have developed mathematical model based on the Grossman's theory of Demand for Health (1972) showing two basic approaches. The investors prevent diseases by adopting healthy lifestyle and therefore minimize costs of healthcare. The consumers, however, depend on the healthcare system and cause further increase of its expenditures. It is also demonstrated that the latter approach leads to the increase of expenditures on maintaining the level of public health. Also the strong incidence of chronic and almost incurable non-communicable diseases excludes passive consumerism care for their own health from the rational choice. These effects vary in developing and developed countries and further burden healthcare systems for instance in the new EU Member States.